Search engine optimization, or SEO, will help get you found on Google, Bing, Yahoo and other search engines.  At Downlifter, we begin with analyzing the way consumers search for your product or service, then optimize your website to communicate this message most clearly and efficiently to the search engines your customers use.

As of now, Google takes the cake with most searches, claiming 67% of all search traffic, Bing comes in at 16.2% of search traffic and Yahoo at 12.1% of search traffic (comScore report).  What does this mean?  It means our SEO efforts will be primarily spent on Google results, where you will see most impact, and a secondary focus on Bing and Yahoo.

When it comes to your business, nobody knows it better than you.  When you decide to focus on building your online marketing strategy with SEO, Downlifter will consult with you to find out your needs and goals with online presence.  From there, we will analyze the search engine traffic and your website’s communication and find ways to bring these two closer together, bringing you more traffic!

Our SEO services include:

• Hands on SEO changes to your website & pages
• Hands on link building services (on and off site)
• Content development
• Analytics Setup & Reporting
• Web analysis for online marketing strategies

All SEO Services start with a complimentary consultation, and include a Downlifter Metrics Report outlining your key website analytics before, and throughout our optimization.  This report will show you growth and opportunities for growth, along with our SEO plan moving forward.

If you think Downlifter is the right company to help your website get higher search engine rankings, let us know!  We'll review your website and give you a complimentary consultation and quote your custom SEO services.  

So, you've got a great website.  Now what?  How do you know how much your website is contributing to your business sales or goals?  

Answer: Install at least one analytics program on your website and dig into the details.  

Once analytics are installed, we can track visitor info such as where they located, how they found you, how long they stayed on your site, where they navigated to on your site, etc.  Analytics can also track specific goals you set, like sales of a specific item, follows on a social site, etc.  This information is crucial in making logical decisions about how to update and maintain your website.  If you can see traffic trends and how people prefer to use your website, you can cater your updates to their needs, bringing you happier customers and higher conversions.

After reviewing results from the analytic program (Downlifter uses a minimum of 30-day period to analyze) key changes can be made to your website to better suit the way your customer searches for you & how they navigate your site.  End result: your website helps you meet your sales and business goals faster and more efficiently.  

Part of what makes our web analytics services so great is that we turn it into plain english for you with our Downlifter Metrics Report.  It's easy to get lost and frustrated looking at all of the data from your website performance.  We take the key factors relevant to your business and online goals, then translate the analytical data to easy to understand diagnosis and recommendations for improvement.  

On top of the analysis of your website, Downlifter will also do keyword and key phrase searches to determine the best way to word your content so your target market will find you more easily.

Downlifter offers website analytics services individually or combined with website maintenance or website design services.  We primarily use Google Analytics when installing new analytics programs to websites.  If you currently have another analytics program installed, we will gladly use your analytics if you prefer.  Contact Downlifter to understand how well your website is performing and how to continue making it the most functional it can be.